Portfolio Scripts

Simply Sudsy

1. Create a brand with a print add and website. 
2. Women who appreciate organic items.
3. I observed that it was important to reflect the brand/product in the materials I created to promote it.
4. I created a logo with hand lettering for the organic feel. The website has rounded corners and a highly natural background to create the feeling that the product is organic and natural.
5. The idea of it all was to create a brand with an image that was parallel. The slogan is a perfect example of this: Made by hands for hands.
6. It works because of the simplicity of the designs as well as a color scheme that has a natural feel to it.
7. I learned to analyze past the feeling I want to create. For example, I had to make sure the logo was extra readable even with hand lettering design.

Gothic Milwaukee

1. Create a website for a walking tours business that delivers information and entices visitors to purchase tickets.
2. Tourists of Milwaukee
3. I had the challenge of creating a website with a spooky feel without it screaming Halloween. I found that it was best to combine gray and orange.
4. I approached it by finding color schemes, typefaces, and designs that I thought would work well with the site. I then created it by trial and error.
5. The idea was to create a site that would make visitors want to go on the tour as well as explore for more information. 
6. It works because the background creates the visual interest of Milwaukee, and the color scheme paired with the typeface creates the spooky vibe without too much Halloween.
7. I learned that I need to really analyze and review my work to create a successful website.

Press Worthy Coffee

1. To create a brand and a product to be a coffee shop.
2. Chicagoans and Chicago tourists
3. I observed that it is creatively challenging and appealing to create an entire brand and it’s components
4. I went into it by creating the logo and then the print ads. I then created the brand components based on the style created in the advertisements.
5. The idea was to create a brand that represented Chicago and had a unique, trendy feel to it.
6. It works because the angles and the strong typeface represent Chicago and the colors are the parallel to coffee.
7. I learned that it is important to make sure all elements work together every time in order to create a strong brand image.

Hand Lettering

1. To create a series of hand lettered items
2. Young and trendy families and couples
3. I observed that it is a patient process if it is done right
4. I approached it by drawing it out on paper and then editing it in Illustrator, a few of them had last minute touches in InDesign or PhotoShop.
5. The idea was to have posters that added flare as well as interesting postcards so people would actually write letters to each other.
6. It works because both of the goals were achieved through design as well as color scheme.
7. I learned that I have to be patient and meticulous when creating a successful hand lettering piece.

Pringle Nature Center

1. To create signage for direction and display of sponsors.
2. Runners and walkers entered in the race
3. I found that the most difficult part of the assignment was to make sure all of the logos fit well together without it looking too cluttered. a
4. I found a color scheme and typeface that matched the feeling of a sporty, nature race. 
5. The idea was to find a marriage between the natural side of the location and the athletic side of the event.
6. It works because the typeface is rugged and sporty but works well with the color scheme and the repetitive symbol of the footprints.
7. I learned that I had to work efficiently but still be cautious even though I had a limited amount of time.

Magazine Spread

1. To create a topic that represented America. I chose the pharmaceutical business in the USA.
2. Americans in general
3. I had to create a whole look that represents the topic to strengthen the delivery
4. I researched the topic and then created a color scheme and found type that successfully represented the topic.
5. The idea was to play on a serious topic with a less serious color scheme. It created visual interest to get people to read because initially it could come off as a boring topic.
6. It works because the feel was successfully created and entices those to read the article.
7. I learned that a strong layout with visual interest can make any article interesting and appealing.

Make-A-Wish Poster

1. To create advertising materials for the Make-A-Wish Benefit concert 
2. Carthage College student body and staff
3. I wanted to create something that stood out from all of the other posters on the bulletin boards
4. I went for a barbershop quartet sort of feel because of the acapella group. I think it worked well because of the angels creating visual interest
5. The idea was to create a poster that was “hot off the press” which was achieved because of the lines and the angles.
6. It works because of the color scheme, the typeface, and the lines used. They create a successful bulletin feel.
7. I learned that it is important to have consistent angles throughout each material created