1. To create a typeface and present it in a type specimen poster
2. Graphic Designers and automobile enthusiasts
3. I needed to understand the difference between type that is used for body copy and headings in order to create a successful font.
4. I used my photography from car shows as inspiration. It led me to research signs with type from the 50's when there was an automobile obsession.
5. I wanted to create a modern version of a garage sign typeface as a heading.
6. It works because of the shape echoing 50's typefaces but becomes modern because of the grid used in each letter.
7. I learned that I needed to create a unified typeface by matching each and every angle and curve from letter to letter.
1. To create a print ad for Snyder's of Hanover
2. Pretzel and chocolate lovers
3. I had to create something that would catch the attention of a magazine reader. The ad needed to stand out from an article so it would stop and engage the reader.
4. I based the ad off of an illustration of the product. I used a satirical approach by making the illustration a "masterpiece" alluding to the fact that the specific product was a masterpiece within itself.
5. To create an ad that has humor and class all in one to entice the reader to go and purchase the product.
6. It works because of the photorealistic piece of art included in the advertisement. It makes the viewer crave the product which motivates them to go and find it.
7. I learned to create a call-to-action. Once the viewer decides that they want the product they need to be pointed in the right direction in order to make the purchase.
1. To create a brochure and poster for the Wolf Lake Trail Run
2. Runners, hikers, joggers
3. I created the brochure as an informational product that had the dual purpose of marketing the event.
4. I tried to create a look that was sporty and natural. The colors and fonts were provided by the Richard Bong Recreation Area, so it was part of the challenge to use those successfully.
6. It works because of the combination of graphics and the pictures of the nature center. It provides information in a visually appealing way.
7. I worked with materials I was given in a way that kept a unique character but also matched the branding of the recreation area.
I am an ambitious graphic designer that is loyal to each and every project with a passion for being a personable leader as I build my career.
I enjoy handlettering because of the typographic qualities as well as the simplicity of just pen and paper. When I approach each project I try and find a new approach and a more creative way to problem solve. Each time I complete a piece of work it's a new learning experience that I can bring to future jobs.
I have a persistent and passionate attitude when it comes to finishing my work. Each step in the process is thought out and meticulous. However, I am open to change and taking advantage of unplanned opportunities.