1. To create a typeface and present it in a type specimen poster
2. Graphic Designers and automobile enthusiasts
3. I needed to understand the difference between type that is used for body copy and headings in order to create a successful font.
4. I used my photography from car shows as inspiration. It led me to research signs with type from the 50's when there was an automobile obsession.
5. I wanted to create a modern version of a garage sign typeface as a heading.
6. It works because of the shape echoing 50's typefaces but becomes modern because of the grid used in each letter.
7. I learned that I needed to create a unified typeface by matching each and every angle and curve from letter to letter.
1. To create a print ad for Snyder's of Hanover
2. Pretzel and chocolate lovers
3. I had to create something that would catch the attention of a magazine reader. The ad needed to stand out from an article so it would stop and engage the reader.
4. I based the ad off of an illustration of the product. I used a satirical approach by making the illustration a "masterpiece" alluding to the fact that the specific product was a masterpiece within itself.
5. To create an ad that has humor and class all in one to entice the reader to go and purchase the product.
6. It works because of the photorealistic piece of art included in the advertisement. It makes the viewer crave the product which motivates them to go and find it.
7. I learned to create a call-to-action. Once the viewer decides that they want the product they need to be pointed in the right direction in order to make the purchase.
1. To create a brochure and poster for the Wolf Lake Trail Run
2. Runners, hikers, joggers
3. I created the brochure as an informational product that had the dual purpose of marketing the event.
4. I tried to create a look that was sporty and natural. The colors and fonts were provided by the Richard Bong Recreation Area, so it was part of the challenge to use those successfully.
6. It works because of the combination of graphics and the pictures of the nature center. It provides information in a visually appealing way.
7. I worked with materials I was given in a way that kept a unique character but also matched the branding of the recreation area.
I am an ambitious graphic designer that is loyal to each and every project with a passion for being a personable leader as I build my career.
I enjoy handlettering because of the typographic qualities as well as the simplicity of just pen and paper. When I approach each project I try and find a new approach and a more creative way to problem solve. Each time I complete a piece of work it's a new learning experience that I can bring to future jobs.
I have a persistent and passionate attitude when it comes to finishing my work. Each step in the process is thought out and meticulous. However, I am open to change and taking advantage of unplanned opportunities.
This has a successful identity because it uses sleek lines and bright colors. I think these can be successful elements for a communication program. It shows creativity through the color choice and professionalism with the sleek lines.
This has a successful use of image representing their program. They offer information through infographics as well as actual body paragraphs. The color scheme fits the school's as well as added accent colors.
This acceptance kit screams what their program is about. I think all colleges of communication should do something this professional and creative.
This fits the college's brand but also delivers quick facts about the program. I think it's an efficient way to entice a prospective student.
This is a great way to advertise a program. It shows the variety of studies in a creative and organized way.
This has a break down of programs and examples of work. I think it is successful because it works well with the schools branding but also shows what's apart of it's visual communication program.
This fits with the entire website but because it is a whole art school, that is the best example of matching the branding. The colors and layout are readable and interesting.
The bright colors work well paired with the summary of each area needed to be involved in th eprogram.
I like the use of color and line quality. I think there's also a good use of verbage.
This has quick facts and matches the websites style.
Oct. 19: Take pictures of studio art pieces, have one hand lettering turned digital
Oct. 21: Upload pictures of studio art pieces (edited and cropped), one studio art project complete
Oct. 26: Have packaging project completed, physical and uploaded,
Oct. 28: Have 2 pages complete on portfolio site, have on hand lettering turned digital, have 2 projects complete from studio art work
Nov. 2: Found freelance project and begun
Nov. 4: Have 3 projects complete from studio art work
Nov. 9: Complete Chi Omega materials
Nov. 11: Have a branding/identity project complete (possibly Made Lovely if can't find anything else.
Nov. 16: Have 4 pages finished on portfolio site, have one hand lettering turned digital
Nov. 18: Update WLTR, Logo, brochure, and poster
Nov. 23/25 Thanksgiving Break- Mounting tiiiiiime/printing time!
Nov. 30: Have EVERYTHING MOUNTED, website finished
Dec. 2: We've made it. Boom.